i'm from Windows Live Messenger™

i’m is a new initiative from Windows Live Messenger™. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. Microsoft have set no cap on the amount they'll donate to each organization. The sky's the limit.

So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, environmental degradation and animal protection. It's simple. All you have to do is join and start an instant messaging conversation. Microsoft'll handle the donation.

http://im.live.com/